Business transformation is not an event, it’s a habit…
You started your business with a big idea. One that was to serve others and make their lives better. And have a positive impact on the world.
Every day you smash it out of the park. Getting great results for your clients because you are great at what you do.
As a result, you’ve grown your business through those challenging early years. And you have a nice thing going. On the outside everything looks great.
But not all of the pieces of the puzzle have fallen into place. Behind the scenes it’s a different story.
Sometimes (or all of the time) you feel more like a firefighter. Rushing from one fire to the next. Not quite sure what you should be working on, or having the time, to grow your business. Or to just make everything simpler.
Cashflow always seem to be a challenge, even though your financials tell you that you’re ‘profitable’. Giving you sleepless nights worrying about money when all you want to focus on is your clients.
And then there’s the people challenges. You’ve built a team but you’re winging it. It’s harder than you feel like it should be to get everyone on board and working at their best. Even when there aren’t any obvious issues, you’re still spending a lot of time in the ‘doing’ and wish the team could do more to step up.
All these add up to a whole load of stress and pressure which isn’t what you got into business for. Taking you away from what you really want to be doing.
Now is the time to change all that and get your business in the shape of its life.
Craig and Lauren have a combined 40 years experience helping organisations build and implement profit and people plans.
Craig, being a new age CFO, takes a very different approach to making sense of your numbers. Yes, he’s a Certified Practicing Accountant (CPA). Yes, he’s worked in health, private sector, and not-for-profits at home and abroad over the past 20 years from startup to nationally recognised organisations. And yes, he’s spent his working life living in spreadsheets demystifying numbers for those he works with.
But the difference is, Craig is one of only 9 Mastery level Profit First Professionals in Australia leveraging business owners human behavior and unique money code to unlock the shackles many face around money.
Lauren is the people expert and is passionate about progressing businesses through their people. With an extensive HR background in the franchise space, Lauren knows how to navigate the complexities of both big business and family businesses alike. Taking the everyday people challenges that all business owners experience and simplifying the steps to work through them.
Lauren is all about enabling business owners to do what they really want to do in their business. And creating environments where the team is empowered to progress themselves and the business.
Say Hello to The Million $ Business Transformation
Diagnose & Discover
Get Complete Clarity
Pinpoint exactly what your business needs from you and what direction to take to achieve your goals.
Develop & Implement
Create the plan and take focused action
Starting at money mindset to money mind growth. Onto cash control and leverage. Through to progressing your people.
Celebrate & Optimise
Enjoy the rewards and continually improve
Build momentum as your business becomes the vehicle to help achieve your goals. Optimising every step of the way.
Let’s Talk Outcomes
Results You Can Expect
Here’s what you get when working with The Healthy Business Lab.
You have a guarantee on your investment to get the achievable results.
An empowered and enabled team powers great outcomes and a positive workplace culture.
With a clear plan and actionable steps to get there, no more sleepless nights worrying about the way forward.
From happy clients.
“As a small business owner who has started my business from the kitchen table, from scratch I felt quite daunted at the thought of expanding my team.
However, working with Lauren on developing and implementing my “People Plan” has made me feel excited about growing our team. I feel more confident that we can build a great culture with open, positive communication habits at the core.
I feel like I have a plan for the steps of recruitment and guidance about how to ensure I’m bringing in just the right people that fit with the essence of our business.
Thank you so much for all your help Lauren.”
Owner, The Whole Child
“I came across The Healthy Business Lab through reading Profit First and was excited they offered an affordable consultation option for a new business.
Craig’s immediate interest in my business and investment in seeing it grow made coming on board a very easy decision.
I had no idea about cashflow or how to implement the Profit First principles in my business, so it was great having Craig guide me step by step through the process.
I’ve learnt to trust the tools The Healthy Business Lab provides, and how making small adjustments to when bills and receivables are paid can make a huge impact on cashflow. It’s given me the confidence to plan potential future dips in cashflow and how to circumvent them.
Working with Craig has given me the confidence to know that we can get ourselves out of financial tight spots in the future without having to seek additional funding. That’s a huge weight off my shoulders as a new business owner with limited options for capital.
Craig will give you a new perspective and a different way of tackling financial challenges. He will patiently walk you through the Profit First strategy and adapt it to suit your business.
Thanks again Craig for all your support and words of wisdom!”
Owner, Once Was
“Lauren’s approach and commitment to assisting our business to grow effectively and sustainably is faultless!
The guidance and support Lauren provides has assisted us to develop ongoing systems to create a happy, healthy, fun and safe work environment for us and our team.”
Owner, Coalfields Climate Control
“Having Lauren on our team to work through some challenging issues was a blessing. She gave us the techniques and delivery methods to present to our team.
Without her empathy, constructive thoughts, and understanding, I know the outcomes wouldn’t have been as good as they have been.
Lauren is considerate of your needs as a business owner but insightful to the needs of your team. Let us say she has a beautiful way with words that work.
I would highly recommend having Lauren on your team.”
Owner, Surety Property
“After reading the Profit First book, I knew coming on board with Craig would be the right decision for my business. Craig’s enthusiasm and well organised processes made the decision even easier.
I was excited about implementation, and It’s great to now have structure in place and see the results of the system. To actually enjoy having profit and changing my concept of spending money that was profit.
I’ve found that in working with Craig, the process and support have been invaluable. It’s a different concept to business and will make all future businesses profitable.”
Owner, Precision Physio
“I wanted to get the financial aspect of my business running really well. I had no idea about budgets or forecasting, or needing to aim for a particular level of income and wanted to get on top of my finances for the long term. I knew Profit First would help, but I needed help to implement it well.
In working with Craig, learning how to do the allocations and cashflow spreadsheets has been invaluable. I’ve taken time to learn the approach, and I love that I can get a quick picture of what things will look like financially in a few months so I can plan proactively.
Financially, I have already seen the benefits of working with Craig and have been able to treat myself with the extra cash in my pocket. Additionally, it’s been extremely helpful to be able to forecast cash and regularly use the spreadsheets to feel on top of finances.
Working with The Healthy Business Lab is well worth the investment and will empower you for the long term. It’s been great to have someone getting to know my business and giving excellent advice about different challenges.
I can’t thank you enough Craig. It’s been really fantastic! My accountant is always pleasantly surprised that when she says “super is due soon” I say “yes, I know, I’ve got the cash there waiting to pay and it’s in my spreadsheet when it is due”. It’s been awesome. I couldn’t have done as good a job implementing it myself.”
Owner, The Whole Child
“After reading Profit First I knew I needed an implementer to help me as I saw it as a way to clear up the murky financial waters.
I have certainly seen great results in implementing and having Craig in my corner to assure me that things are on track and helping me design my business journey has been amazing. It’s the best business decision I’ve made in years.
If you want to fast track your Profit First progress and if you want to be led by an expert, don’t even think twice about engaging Craig. The investment will save you thousands in lost time and resources.”
Owner, Tradie Web Guys & The Site Shed
“Our business has become truly profitable for the first time ever, and we make informed choices about our purchases, spending and overall operations, it’s a holistic approach.”
Megan & Brendan Ward
Owners, Coalfields Climate Control
“Finances are not my forte and I found them overwhelming and confusing until I met Craig. I would recommend The Healthy Business Lab and Profit First to any small to medium business who is struggling with cashflow, feeling stressed when times get tough or just needs assistance making informed financial decisions.”
Owner, Focus SME
“Craig Minter is dedicated to the Profit First mission and has truly changed the lives of his clients. His caring nature and attention to detail is second to none. I recommend Craig for Profit First implementation, clarity with numbers and cashflow control. He does things really differently, but effectively.”
CEO, Profit First Australia
“The value I have received from Craig has been outstanding. My bank account is no longer a stress point in my business.”
Owner, Ruth Newman Architect
“Craig has changed my mindset around money and my time, even as a financial planner who gives clients advice on money every day. I would recommend him to anyone wanting more income from their business, and more clients.”
Owner, Fiducian Financial Services
Find out how you can transform your business and unlock sustainable year-on-year growth for your business. Book a Biz Fit call today.