Transform Your Business From a Cash-Eating Monster to a Money-Making Machine

With experience and expertise that only a Certified Mastery level Profit First Professional can deliver
Profit First Consulting

It Starts With a Plan…a Profit First Plan

You may have a business plan and a marketing plan, but do you have a profit plan?

If you fail to plan you plan to fail. And never is that more important than with profit and cashflow in business.

Without a plan you’re likely always wondering why there never seems to be enough money in the bank. Trying to bring that next bit of money in to cover payroll, rent, all those subscriptions and tax bills that come around all too quickly. And that doesn’t even make sense as your financial reports tell you that you are “profitable”.

That in turn makes it really hard to grow with any sort of confidence. The demand is there, but can you afford to move to the larger premises? Build the team? What do the numbers need to be to make that viable? And what about timing? When is it going to be sustainable to grow?

The numbers just confuse and so you avoid them to focus on looking after your clients.

While beneath the surface you’re run down and burnt out just trying to make ends meet.

It doesn’t need to be that way. With a Profit First Plan you can simplify how you view your numbers and put a system in place to manage your day to day money decisions.

Meet Your Profit First CFO.

Craig, is a new age CFO, and takes a very different approach to making sense of your numbers. Yes, he’s a Certified Practicing Accountant (CPA). Yes, he’s worked in health, private sector, and not-for-profits at home and abroad over the past 20 years from startup to nationally recognised organisations. And yes, he’s spent his working life living in spreadsheets demystifying numbers for those he works with.

But the difference is, Craig is one of only 9 Mastery level Profit First Professionals in Australia leveraging business owners human behavior and unique money code to unlock the limiting beliefs many face around money.

The end results are feeling safe, secure and understood when it comes to their challenges around money in the business and their wider life. With that comfort, business owners then have the space and freedom to focus on what lights them up and have their business be the vehicle for whatever they want it to be.

What’s in It for You?

Why You’ll Love the Profit First System

Step 1

Your Profit Health Check

Understand the true profitability of your business.

Step 2

Implement Your Million $ Profit Plan

Follow the roadmap to a sustainable and profitable business with cash in the bank

Step 3

Celebrate Profit, Destroy Debt & Gain Freedom

Paying you cash distributions, destroying any debt, and unlocking the future.

Results You Can Expect

The results Profit First can help you achieve.


Immediate Results

Turn in a profit from the very next deposit you receive.


Simple Cash Management

Forget complex financial reports. Use simple bank balance accounting.


100% Successful

Stick to the plan, there’s no reason you should fail.

See what others think.

Ready to Take Your Business to the Next Level?

Let’s Get Started!

Profit Health Check

Find out what’s holding your business back and what you can do to overcome it in under 10 minutes.

coaching call
Free Profit First Plan Call

A 30 minute Profit First call with actionable steps that will immediately improve profitability.